To succeed as a nonprofit, you need to share your story. Video is one of the most effective ways to communicate your mission – to clients, donors, and future volunteers. But what if you don't have a lot of resources, or the money to hire a video team? This course is designed to help non-video people make short, professional-looking videos from scratch. It features a real nonprofit, Chicago CRED, which connects people at risk of gun violence to jobs, counselling, and housing. Watch as employees from CRED team up with instructor Ashley Kennedy to make a short, impactful video that spreads their message of hope. Along the way, you can learn all of the fundamentals of video production: from planning and scheduling, to filming and lighting, to editing and delivering the final video. All you need to follow along is smartphone and a limited amount of production equipment. By the end, you'll be able to plan a video project with an eye for success, shoot the best possible videos using very basic gear, and edit those videos with intention and finesse using free browser-based editing software.
Topics include:
Video fundamentals
Understanding the video workflow
Pre-production basics: planning, script writing, and scheduling
Production basics: shooting, lighting, and sound
Post-production basics: organization, editing, and refining
Delivering the project
